Monday, December 8, 2008

Pay per click advertising

Online advertising such as Pay Per Click or commonly called PPC is the most immediate and easiest way to drive targeted traffic to your website. Many people have the wrong impression that this method of advertising is so advanced and only limited to big company. The truth is anybody can do it once you learned the basics.

Here are the 3 tips to get you started:

1. Keywords Research: PPC is all about keywords. Most people have the impression that they should always bid on the most popular and high volume keywords like "dog" or "dog training". This is NOT really the case, as high volume keywords does not necessarily bring you more sales. They only cost you more money. Try to choose market specific keywords and go as wide as possible. Think of the product name, competitor names and as well as some specific models of products.

2. Writing the Ads. The purpose is attract people to click-thru your ads and arrive at your website. Always use the keywords in the headline or title. Be different from your competitors. The relevancy of your ads is the single most important factor in determining the success of your campaigns.

3. Advertise on other search engines. PPC is not only about AdWords or Google. There's plenty of search engines out there who has the PPC platform. Two of them are Yahoo Search Marketing and MSN AdCenter. I suggest you try your campaign at their platform and see what are the results. I bet there would be different.

Thomas UKM has been marketing online since May 2007 using PPC and Affiliate Marketing.

Also, quickly download his FREE "7 Hidden AdWords PPC Tactics" report that shows how to stay 500%+ ahead of the AdWords competitors! http://www.thomasukm.com

Article Source: http://EzineArticles.com/?expert=Thomas_Ukm

SEARCH ENGINE PPC

PPC search engines also called pay for placement or pay for ranking search engines are the most recommended and effective ways to attract cheap, targeted traffic to your website. Yahoo! Search Marketing (formerly Overture) and Miva (formerly FindWhat) are the best and most popular pay per click search engines. GoClick and Enhance Interactive are lower-priced pay per click search engines that also provide an excellent service.

The huge success of search engines such as Yahoo! Search Marketing and FindWhat that provide cheap, targeted website traffic has enormously encouraged the arrival of numerous other pay for placement; pay for ranking or pay per click search engines. Sometimes it costs very little to buy a search engine tariff per click, while popular search terms can cost much more on popular pay per click search engines.

In PPC search engines, you can bid for rankings and also choose the description and title required, which provide highly targeted traffic to the website. You can control the bids at all times and adjust them according to the quality of the results. There are also tools that show how often people search for a particular word or phrase.

Search engines distribute keyword text ads throughout a distribution partner network of hundreds of high-traffic websites, including large search engines. The most targeted traffic is driven to the websites by associating with specialty sites serving niche markets.

The greatest advantage of this kind of advertising is that one pays only when someone actually visits the site.

Some search engines provide specialized tools that allow advertisers to create campaigns from point zero or easily upload existing campaigns using the uploading options. Advertisers pay for every click the search engine sends them, and higher listing favors those who pay the most. The services listed generally sell paid listings on a cost-per-click or CPC basis also sometimes, called PPC or pay per click search engines

PPC provides detailed information on PPC, PPC Search Engine, PPC Management, PPC Advertising and more. PPC is affiliated with Targeted PPC Advertising.

Article Source: http://EzineArticles.com/?expert=Jason_Gluckman

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